Tag : joe Webb

Car Shopping Advice

Car Shopping Advice

I readily contribute my time to improve the car shopping experience for consumers, as well as the car purchase process for dealers. In this week’s video conversation with VinAdvisor, we share 5 helpful hints when shopping for cars. Car shopping advice in small, easy-to-consume doses. There are countless steps you can take when preparing for the purchase of your next vehicle. Do your ... Read More

Be-Back to the Future

Be-Back to the Future

DealerKnows is proud to create outside-of-the-box videos on behalf of our dealer clients. Check out the first in our series of Arlington Toyota shorts, “Be-Back to the Future” and learn what happens when a client on the verge of buying considers shopping elsewhere. Starring: Laura Penn Robin Chandley Joe Webb Written by: Joe Webb Directed: David Hudson Joe Webb Shot and Edited ... Read More

FAQ page

The Undervalued FAQ page and How to Build It

The Undervalued FAQ page and How to Build It – as seen in Dealer Magazine, October 2016 Your customers have questions. You can only hope that your people have the answers. Not all of your prospective clients (or loyal customers) want to speak to a live agent, though, so they visit your website in search of a quick solution. Above and beyond the relatively generic content placed onto your ... Read More

How Technology Has Changed Car Buying

How Technology Has Changed Car Buying

In a new video conversation series about automotive retail, I discuss the many ways dealership operations and consumer behavior is affecting car buying (and car sales). In this video: Jim Dykstra, Founder/CEO of VinAdvisor (a firm specializing in Online Car Buying), Shawn Ryder, President of Dealer Engage, and I – Joe Webb of DealerKnows – chat about how the interwebs is changing ... Read More

marketing budget

8 Marketing Budget Priorities to Dedicate Dollars to in 2017

The i’s have been dotted and the t’s have been crossed on the marketing budget for 2016. You’re wrapping up another great summer of sales. You’d always like to sell more, but you’re comfortable with the direction of your store. The dollars you’ve dedicated toward your marketing is well placed and understood. As you prepare to face the gusty winds of winter leading you into 2017, you ... Read More

massaging the data

Beware of Companies that Massage the Data

Dealership owners are becoming more and more progressive and data-driven. Like leadership at Fortune 500 companies, they make executive decisions based upon internal results and exterior data to improve their stores’ fortunes. However, I’m issuing a stern warning when making changes to your policies, processes, and personnel: Beware of Companies that Massage the Data Unlike my partner, Bill ... Read More

Ask The Expert

Ask the Experts – What is the Right First Vehicle Photo?

If there’s anything that drives me crazy, it’s the latest trend or fad to have that first or only vehicle photo be the 3/4 PASSENGER side shot, versus the 3/4 DRIVER side. It is my crusade to figure out why this absurd practice is being pushed so heavily. You can tell I have an opinion on the matter. I have decades of ad experience under my belt, much of that photographing and ... Read More

Joe Webb and Kate Frost

Being InstaGreat with Instagram: A Q&A with Kate Frost

Allow me to introduce you to Kate Frost of Kate Frost Inc and Polished Digital. As mutual respect and professional admiration has evolved into a friendship, I thought I’d ask her to share some social media best practices with our blog’s growing number of subscribers. For the benefit of our followers, I’m going to tap this resource and let words of wisdom pour out. Joe: Kate, You know that ... Read More


“Let ME Show YOU What I Can Put On YOUR Website”

Let ME Show YOU What I Can Put On YOUR Website!” – the DD21 Exhibit Hall Request Perusing the latest and greatest offerings that exhibiting vendors have to show is one of the many highlights of Digital Dealer conferences. After each conference, though, I tend to be amazed at the similarities between the tools and services. Buzzwords bounce off the walls in abundance. Over the last ... Read More

Ask The Expert

Ask the Experts – Should my BDC be setting appointments or selling cars?

Hey Joe, I read your stuff (and always have), but this is my first time reaching out. I’m the General Manager of an import store in the midwest, with a 3 person BDC. My question is, is the priority of my BDC to be setting appointments or selling cars online? While I’ve seen your “just get them in” video, I always felt the benefit of a BDC handling calls over my sales team ... Read More