DealerKnows Adds Shaun Raines, Automotive Industry Veteran and Marketing Expert, to Team as Partner
Today, DealerKnows, a process training and digital marketing consulting firm specializing in automotive, announced that industry veteran Shaun Raines would be joining as a partner. Raines, Founder of Dealer SuperHero and former VP of Marketing and Business Development at DealerOn, will be assisting the DealerKnows team in their continued build-out and offering of their LMS, DealerKnows On-Demand. Over the last 9 years, DealerKnows has trained and consulted hundreds of dealers throughout North America on improving their marketing and sales efforts online, on the phone, and on the lot.
Of the partnership, Shaun Raines said “First and foremost, I’ve always considered myself an educator, passionate on helping businesses understand the digital landscape. Becoming a partner at DealerKnows is such a natural fit because it allows me to focus on helping dealers understand their marketing mix from a very brand agnostic platform. Beyond my friendship with Joe and Bill, DealerKnows has built a reputation as a training firm with integrity. They’ve been a reliable and trustworthy resource in educating dealers and improving the culture of car sales for over a decade. I couldn’t be more excited to continue that goal.”
While Shaun will continue to fulfill his consulting and speaking responsibilities for Dealer SuperHero, he will focus all other efforts on expanding the DealerKnows curriculum of in-store consulting, virtual training, DealerKnows On-Demand learning management system, and their accountability technologies, PriceMatrix and TaskTeacher.
Joe Webb, President and Founder of DealerKnows, discussed this momentous occasion, “It has been a long time coming. Shaun and I have worked together conducting workshops directly with OEMs, we’ve spoken alongside each other at countless conferences, and he is one of the very few that identifies with our corporate philosophies. Most importantly, he adds to our goal of being a truly trusted partner to dealers, vendors, and small businesses. We have great relationships with his previous employers, and that will continue. Much like the rest of DealerKnows, he is an educator who truly cares about the message. With Shaun joining as partner, he will add a level of digital marketing expertise that makes us very difficult to compete with from a training and consulting standpoint.”
Also thrilled about the announcement is Vice President and Partner of DealerKnows, Bill Playford. “I couldn’t be any more ecstatic to bring Shaun aboard. No one in our industry can add multiple dimensions to DealerKnows Consulting while at the same time being an automatic cultural fit for our company and clients. His passion, integrity, and vast knowledge of the digital marketing space are only matched by his generosity and his desire to help others. I’ve trusted Shaun as a friend longer than nearly anyone in the business. I’m now happy to also consider him a partner in the movement that is DealerKnows. I can’t wait to see what we do next!”