“Ratings and reviews drive our business.”
“Can you leave me a 5-star rating?”
“Only excellent across the board will do.”
“Would you be willing to give me a testimonial?”
“Your feedback means the world to us.”
We have been inundated with the belief that ratings, reviews, customer testimonials, and CSI scores are the gateway to more business, higher traffic counts, and increased profits. But not all testimonials are written by customers. There are others ratings and reviews you should be leveraging to build a case with your clients.
Garnering ratings on your business or employees are just two review strategies of many. What about the product you sell? Certainly customers aren’t all sold on your product. Why do stores turn a blind eye to seeking feedback on their vehicles? Why do they not leverage expert reviews to sing the praises on the product?
In a recent DealerRater study, consumers were asked how trustworthy different sources are when making a major purchase. Wouldn’t you know that expert reviews ranks above both recommendations from family and friends, as well as customer testimonials?
While we at DealerKnows always recommend seeking high-quality ratings and reviews from your customer base, we believe it is equally important to leverage validating statements on your product from experts.
We have gone through the exhaustive task of finding praise-worthy quotes on each and every vehicle make/model, and building 3rd Party Validation email templates. It is always great to sell the customer on your brand and your people, but it’s equally as great to sell them on the quality of your product. We’re salespeople. They don’t trust what comes out of our mouths. However, they do trust the likes of…
Car and Driver
Road and Track
The Car Connection
Kelley Blue Book
The Detroit Free Press
J.D. Power and Associates
Left Lane News
We’ve performed our own hunt for the best things written about each make and model from every one of the sites above. This is a testament to the lengths DealerKnows goes when creating the most valuable information in email template form for our dealer clients. Finding the needle in the haystack of great blurbs and quotes seems like a thankless task, but know that this recent data from DealerRater validates the need to look beyond customer testimonial, and consider using expert ratings and reviews in your marketing. Much like your customers, you should do your research, listen to the experts, and find a way to lend credible insight from experts to market your products.