I spend more time thinking about CRMs than I should. Even if a perfect one existed, users of the tool would find a way to mess it up. Last week I was reviewing how a lead was handled on behalf of a dealer client. While the salesperson handling the prospect was checking the “complete” box for… Read more »
In a new video conversation series about automotive retail, I discuss the many ways dealership operations and consumer behavior is affecting car buying (and car sales). In this video: Jim Dykstra, Founder/CEO of VinAdvisor (a firm specializing in Online Car Buying), Shawn Ryder, President of Dealer Engage, and I – Joe Webb of DealerKnows – chat… Read more »
Transparency is no longer enough. It’s not enough to show the price. We must know prove the value of the deal.