Sometimes there isn’t enough time in the day. Too much work. Tasks pile up. Another set of eyes are needed. Another pair of hands. When things need fixed inside a CRM, some dealers have personnel up to the challenge, and some need CRM Support. When an obstacle in the CRM faces you, does your CRM… Read more »
Nobody likes a spoiler. Between the final season of Game of Thrones and the premiere of Avengers: Endgame dominating the media, it is hard to avoid hearing all that happens. An untimely announcement of what’s to come takes all the excitement out of one’s experience. Yet, when it comes to setting and confirming appointments, giving… Read more »
Joe and I have both used the four basic food groups as an analogy for multiple presentations. Although the healthiness of bread has changed over the years, most of our audience grew up in the age of the diet quadrants, and it’s an easy metaphor to tie into. In a post-food-pyramid, macrobiotic, raw food, juice… Read more »
I don’t always adhere to the mantra people buy from those they like. I buy things all of the time, and I don’t like most people.
Never get scared that you are going to disappoint a customer by telling them bad news. It’s better to be upfront than go without answering them.
Customers have access to all of the factual information about vehicles they could need. They need more from you.
Three things that develop people: Training, their willingness to learn, and the job environment.
No consumers look up to sales clerks. People want to interact with their equals.
The phone is the lifeline into the store. If you know how to handle an inbound sales call, you never have to take an up in your life.
Your showroom should be your second website. Your entire dealership should double as a digital extension of your internet marketing efforts.
Your success cannot be quantified in years, but with accomplishments.
There are 4 basic food groups your dealership needs to exist online: Websites, CRM, Leads, and Brand Advertising.
Every day, your company puts on a show for the consumer. The customers are your audience and you are the director.
Social media is free like a puppy is free.
A great CRM is like my wife. Simply put, they keep your house in order. They track and remember everything. I’d be lost without one.
The challenge of saving deals isn’t the inability to commoditize those deals into a software, but instead changing the mindset of management.
Work head down, shovel full.
A dealership functions the way the human body does. Every employee, technology, and dollar spent must be exercised to retain economic health.
Want to improve the content you create? Think of it as writing a story, telling a tale or singing a song.
You can either be an employee or take ownership of your career. You have all of the resources you need to run your own business.
Your people are only as good as their notes in the CRM.
There is very little value to me in an email that appears to be nothing more than a templated advertisement.
Because we are all self-conscious creatures with a need to know what others think of us.
Get away from doing what you have always done and train until you are good enough to compete with the best.
Internet sales professionals must be more familiar with the automotive resource sites than the customers utilizing them.
Too many people confuse activity with accomplishment. No one is an expert unless they’ve achieved proven results.
A soldier does not go into battle without first knowing the intricacies of their weapons. A sales team is no different.
It is not the wand that makes the magic happen, but the magician who wields it. The people you employ make you profitable, not just the technology.