On my recent (and rare) family vacation, I finished reading my good friend, Chad Bockius’ first book, Be Better – a highly valuable read, and my favorite book I’ve devoured this year. Shortly after closing the cover, I called Chad to tell him how much I loved the book and how the format in which… Read more »
In my previous post, Exaggerated Understanding, I wanted to focus the reader’s attention on the glaring issue of too much superfluous content. Over the years, I’ve been chided a bit for not offering solutions to the problems I’m trying to bring attention to (which is how I make my living, but I digress…). Based on… Read more »
Social media for companies has gotten a bad rap, whether it be difficulty in measuring return on investment, unclear content guidelines, or being overcharged by an unseemly vendor for “Facebook management”. Simply put, dominance at social media is an art form, but there is a lot of forgery going on out there that will cost… Read more »
Just heard a salesperson say she was “computer unliterate”. I told her that’s not her only obstacle in life.
Not every company that pitches you on their product is super. Too many vendors out there are all cape, no substance.
The only thing that separates you from your competitors is your employees.
A soldier does not go into battle without first knowing the intricacies of their weapons. A sales team is no different.
Think beyond the sale and create a customer-centric experience based in fact, truth, and value.
Your success cannot be quantified in years, but with accomplishments.
There is very little value to me in an email that appears to be nothing more than a templated advertisement.
Transparency is no longer enough. It’s not enough to show the price. We must now prove the value of the deal.
All experts were once where you are today.
Don’t throw away opportunities. Put your best font forward and respond back to your customers professionally.
In retail, we believe the customer is always right, but that doesn’t mean that their stories are always accurate.
Don’t go “Back to the Basics”, but instead push forward. Do you know where going back to square one takes you? The unemployment line.
You can either be an employee or take ownership of your career. You have all of the resources you need to run your own business.
Social media is free like a puppy is free.
Hell hath no fury like a website scorned.
It is abundantly clear that if you want to start building trust with the public, it starts from within.
When negative reviews strike down like fiery lightning bolts from an unhappy god (and they will), you must prepare a process for handling them.
Be your customer’s advocate. Show them you care and they will never leave.
It is my duty to push for what is best for my clients, even if they don’t know what is best for them. It is like forcing a child to eat their vegetables.
Instead of trying to mirror another’s success, I urge you to try to make your own. Be your own you and you will never have to follow a false prophet.
There is no reason to make Social Media-ville a stop on your travels unless you are prepared to set-up shop.
Promoting your glut of vehicles online reminds the customer how desperate we are to move cars.
It is not the wand that makes the magic happen, but the magician who wields it. The people you employ make you profitable, not just the technology.
While online initiatives remain the way to go in today’s marketplace, realize they do not all cure what ails you.
Consumers do not want someone to sell them a car; they want someone who will get out of their way so they can buy a car.