I’m slightly infatuated with written accounts of military skirmishes. Always doing my best to be an avid reader, I can’t consume many business books in a row without mixing it up with novels accounting wartime struggles. Their stories, trials and tribulations show us the fortitude the best of our kind find within, and how they… Read more »
“I want it all and I want it now.”–Farrokh “Freddie Mercury” Bulsara; (1946-1991), Singer and Bohemian Rhapsodizer In Part III we discussed looking at your potential in terms of market share, as opposed to a fluctuating amount of units sold. The tricky part is understanding where or WHO your market is. For many, they are… Read more »
“Bring war material with you from home, but forage on the enemy. Thus the army will have food enough for its needs.”–General Sun Tzu (545-470BC), Author of the Art of War If you’re not crazy about robbing your future self (Part II) to chase a minute fraction-of-a-fraction of car buyers in your market (Part I), I don’t blame… Read more »
Technology is not just changing customers’ buying processes, but making companies reconsider the attributes they look for in a quality employee.
Just heard a salesperson say she was “computer unliterate”. I told her that’s not her only obstacle in life.
There is very little value to me in an email that appears to be nothing more than a templated advertisement.
Your primary goal is to get the customer to stop shopping.
There are 4 basic food groups your dealership needs to exist online: Websites, CRM, Leads, and Brand Advertising.
You do not need to light a fire under the customer in the first email. You simply need to give them reasons over time to see you. It is a process.
Your team has fundamental, educational needs that help them excel, and those needs must be met before you dedicate more ad dollars to gadgets and gizmos.
Your showroom should be your second website. Your entire dealership should double as a digital extension of your internet marketing efforts.
While online initiatives remain the way to go in today’s marketplace, realize they do not all cure what ails you.
Get away from doing what you have always done and train until you are good enough to compete with the best.
Not every company that pitches you on their product is super. Too many vendors out there are all cape, no substance.
Hell hath no fury like a website scorned.
Try to make a friend, not a customer.
You are in a marriage with social media and these sites are moody, cantankerous, fickle, and capricious entities that need constant attention.
Metrics cannot always measure the happiness of a customer.
All experts were once where you are today.
The challenge of saving deals isn’t the inability to commoditize those deals into a software, but instead changing the mindset of management.
Telling the truth, setting realistic expectations, and offering upfront, transparent communication is the key to building trust.
A dealership functions the way the human body does. Every employee, technology, and dollar spent must be exercised to retain economic health.
Our current state of affairs in automotive ecommerce requires a commitment to both experimenting and acting.
In retail, we believe the customer is always right, but that doesn’t mean that their stories are always accurate.
Too many employees keep their lips zipped when it comes to expressing how they feel as it relates to opportunities for improvement. This is costing you money. And morale.
Because we are all self-conscious creatures with a need to know what others think of us.
While time is of the essence, the quality of response far outweighs the speed of the response.
As soon as a consumer thinks that are going above and beyond for them, that’s when you’ve built a relationship.