Regarding high school, the question exists; is it better to be a senior or a freshman? Sure, seniors may often have the run of the school, but they’re looked at by those in the classes below them as a group on their way out. Ask people if they could go back in time, few pick… Read more »
Press Release 4/10/18 DealerKnows Adds Shaun Raines, Automotive Industry Veteran and Marketing Expert, to Team as Partner Today, DealerKnows, a process training and digital marketing consulting firm specializing in automotive, announced that industry veteran Shaun Raines would be joining as a partner. Raines, Founder of Dealer SuperHero and former VP of Marketing and Business Development… Read more »
“Is that vendor fine or what? Maybe I’ll bring it back to my place.” “I’d like to get my hands on that software and take it for a ride.” “I think what I have works, but it seems like experimenting with a new partner may be fun.” Many dealers are returning from NADA (or Digital… Read more »
Far too many ideas seem like good ideas after a frozen margarita with a Coors Light chaser.
Just because you are a great salesperson does not mean you will be a great sales manager.
Social media can be profitable for a corporation, but not if the person managing their efforts is just playing at it.
Not every company that pitches you on their product is super. Too many vendors out there are all cape, no substance.
The “best vendor”, if there is such a thing, may not be the RIGHT vendor for your dealership. Every dealer is different.
As a dealer, if you have not yet recognized the problem of duplicate leads, you are paying far more than necessary to generate e-business.
The old adage that you can lead a horse to water, but you cannot make them drink is never more prevalent than when it comes to training.
If we want a rebirth of leasing, we have to properly train both our sales AND management staff to understand how to actually explain the benefits.
I would rather overeducate a shopper and lose their business than piss them off by not answering their questions.
Stop worrying about what is important to you and start realizing what is important to your audience.
Try to make a friend, not a customer.
We live in a world where competition is necessary and moving forward is akin to breathing.
It is my duty to push for what is best for my clients, even if they don’t know what is best for them. It is like forcing a child to eat their vegetables.
Your business is Intergalactic. Focus your search advertisements locally and down-funnel, but market your brand globally.
Why have we been successful in consulting? Because we think of ourselves as a consumer first, dealer second, and consultant third.
Technology is not just changing customersâ€™ buying processes, but making companies reconsider the attributes they look for in a quality employee.
Your team has fundamental, educational needs that help them excel, and those needs must be met before you dedicate more ad dollars to gadgets and gizmos.
You must do your best to ensure that the infusion of new blood into your store doesn’t cause a cancer in the rest of it.
I am sick of seeing dealerships hurt because the wrong people are calling the shots.
Think like a customer, not a dealer.
The more people that peruse the online thoroughfare for vehicle information, the more dealerships have to go out of their way to be, not only found, but approachable.
I yearn for the day when dealers admit they have room to grow rather than try to convince others they have no specific needs.
In retail, we believe the customer is always right, but that doesn’t mean that their stories are always accurate.
Do not let speed bump calls get in the way of your team executing their outbound phone calls.
You do not need to light a fire under the customer in the first email. You simply need to give them reasons over time to see you. It is a process.