Hello Joe, I need your help. I’m going to add another person to my internet department. We are a cradle to grave department. I am going to be interviewing every salesperson within our company who is interested. (Almost every salesperson will want to be interviewed since my team leads the board every month.) What are… Read more »
Back in July, our friends at Automotive Digest wanted to pick our brains regarding the impact of artificial intelligence on the automotive industry. Naturally, I jumped at the chance to share my thoughts. You can download a PDF of the article here. Although the Terminator may be coming to the battle field, I do not think… Read more »
“Have you heard of this company?” “Barely. Why?” “They called me up and scheduled a demo with me.” “Why did you agree to a demo if you know nothing about them and haven’t heard of them before?” “I don’t know.” I have conversations with dealer clients every week similar to that above. This needs to… Read more »
Your business is Intergalactic. Focus your search advertisements locally and down-funnel, but market your brand globally.
I am sick of seeing dealerships hurt because the wrong people are calling the shots.
What will determine your online success? Your structure, your store, your people, your content, your technology, and your presence. You’re welcome.
There are many people in our industry with the title of â€œmanagerâ€, but very few who deserve it.
One less appointment set means nothing to your BDC team, but one less sale here and there can mean the world to a salesperson. And to their family.
Outsourcing your live chat has the potential to go against everything the medium supposedly offers to the consumer â€“ instant gratification.
Imagine a lead, as it grows, becomes an infant. It is helplessÂ It needs your immediate attention and devotion.
When choosing what to post, realize that you shouldnâ€™tÂ act likeÂ a dealership. Instead, be brand, community, fun, and familial in orientation.
Don’t throw away opportunities. Put your best font forward and respond back to your customers professionally.
Your dealership is your livelihood and the tools AND training you give your team will determine their success and their paycheck.
Donâ€™t let speed bump calls get in the way of your team executing their outbound phone calls.
As a dealer, if you have not yet recognized the problem of duplicate leads, you are paying far more than necessary to generate e-business.
The only people talking about having a streamlined Inventory management process work at Utopia Motors on the corner of Fifth and Heaven.
Metrics canâ€™t always measure the happiness of a customer.
Don’t over-value salesmanship and under-valued the customer journey.
Consumers donâ€™t want someone to sell them a car; they want someone who will get out of their way so they can buy a car.
Great people breed success.Â The better the people you surround yourself with, the better the accomplishments will be of the team.
Dedicate energy to training your team on sourcing and designing a way to truly capture a customerâ€™s influencing motive.
If you want to make a difference and be â€œLikeâ€able, then start by serving the communityâ€™s efforts before your own.
Much like a realtor placing an â€œOpen Houseâ€ sign at an intersection, a digital display ad directs the â€œdriverâ€ to their next site to consider.
Want to improve the content you create? Think of it as writing a story, telling a tale or singing a song.
Not every company that pitches you on their product is super. Too many vendors out there are all cape, no substance.
The “best vendor”, if there is such a thing, may not be the RIGHT vendor for your dealership. Every dealer is different.
There are cracks in every foundation. The question is, do you know where to look?
Things in life always get better eventually if you work hard enough to ensure they do.