When things go right, people hope to claim credit for it. When they go wrong, the blame must be pointed elsewhere. This is how it has gone with children and sales. When your child gets straight A’s, they get it from the mom. When they are cuter than cute, well that’s good genes on mom’s… Read more »
Once in a blue moon, I get contacted to share my opinion on things that aren’t necessarily related to DealerKnows. Somewhat randomly, Mega Dealer News wanted an opinion regarding a fractional ownership service. For those who follow me on social media, you know that I have strong feelings towards the Mobility Movement, so I was obliged… Read more »
I was having a conversation the other day with (marketer/author/podcaster/exemplary British Columbian) Michael Cirillo about following the recipe for success. Simply stated, if you follow the steps precisely, you should predictably experience the intended outcome. If you decide to deviate from those steps, then that predictability goes out the window. Hint: there is such a… Read more »
How many offers to chat must exist on a website before you get upset? For me? Not many. I like chat, but I don’t like too much chat.
I yearn for the day when dealers admit they have room to grow rather than try to convince others they have no specific needs.
The power of email correspondence should not be discounted.
Stop worrying about what is important to you and start realizing what is important to your audience.
Â A call to a customer without their permission and without warning is often unwanted and automatically eliminates you from consideration.
Make no mistake; your dealership needs someone willing to be a villain. You need a Hans Gruber.
Get away from doing what youâ€™ve always done and train until you are good enough to compete with the best.
When choosing what to post, realize that you shouldnâ€™tÂ act likeÂ a dealership. Instead, be brand, community, fun, and familial in orientation.
Don’t throw away opportunities. Put your best font forward and respond back to your customers professionally.
Every day, your company puts on a show for the consumer. The customers are your audience and you are the director.
Let your own community of clients that USE your product, IMPROVE your product. Listen to them before your own random ideas.
There is money being left on the table at your car dealership. If you want it, all you have to do is ask.
Be thankful that everyone eventually needs a car.
There are cracks in every foundation. The question is, do you know where to look?
Donâ€™t get scared that you are going to disappoint a customer by telling them bad news.Â It’s better to be upfront than go without answering them.
The only people talking about having a streamlined Inventory management process work at Utopia Motors on the corner of Fifth and Heaven.
A great CRM is like my wife. Simply put, they keep your house in order. They track and remember everything. I’d be lost without one.
It takes someone to perform a little “dealership day care” to keep the sales and Internet teams using the CRM to its fullest.
It doesn’t matter what you know, but what you’re willing to learn.
I’d like Twitter more if I could write 160 characters in a post and others could only write 120.
Don’t over-value salesmanship and under-valued the customer journey.
While I know that the employees own the relationship, the company owns the customers.
What is listed on the SERPs of Google under your name must be dominated. It is rightfully yours provided you develop the content to earn it.
The way we have marketed ourselves over the years has been far too â€˜pushâ€™ and not enough â€˜pull.â€™
The secret sauce ofÂ showing companies continued success isnâ€™t just in the game plan; itâ€™s in the execution.