With this year’s Thanksgiving in our rearview mirror and the holidays just down the road, I think it is time we industry folks talk about what we are thankful for.
As I’ve been holiday shopping – or as it is known in the politically incorrect world of the Webb household “Christmas shopping” – I see a nation who isn’t scared of spending their hard-earned dollar. Gift-giving is going strong and online orders are already blowing away numbers from past years. (Now if only we gave to charities as generously as we do our distant family.) All of this money being thrown around should make us grateful to work in an industry where we not only provide a necessary service, but there is forever a need for our products.
Be thankful that everyone eventually needs a car.
Be thankful that people still walk into your showroom everyday.
Be thankful that your owners are still spending money to attract customers into the store.
Be thankful that more and more ad dollars are seeing their way into digital sources, thereby having a more positive impact.
Be thankful there are resources available such as DrivingSales and DealerRefresh to educate, engage, and entertain our industry.
Be thankful that you are likely beating the pants off of your competitor down the street because so few dedicate themselves to learning and researching best practices from these online communities.
Be thankful that your customers are more researched than ever and selling cars has returned to being a skill-oriented business.
Be thankful that you are currently employed (realizing that there are others out there who would likely work even harder than you are for your current opportunity and position).
Be thankful that conference season is over and your Vegas hangover is just now lifting.
Be thankful that the lessons and tactics you took away from the conferences and implemented are starting to pay dividends now.
Be thankful that you are in a FUN industry where no two days are the same, no two customers are exact, and each day brings with it a hilarious story or adventure worthy of sharing at a party.
Be thankful that dealers are still eager to expand their online presence and bring aboard professionals to better the culture of their store (this one is for us consultants/trainers in the room).
and finally
Be thankful for your family and friends that support you and love you – whether you shoot a zero for the day or pull a hat trick, your family loves you. Be thankful. I am.
Tags: auto industry expert, dealerknows consulting, dealership benefits, Selling Cars, selling new cars, Selling used cars