Tag : Training
The Four Appointments Car Dealers Should Set
Far too many salespeople wake up every morning with the mindset that they have to sell a car. This is wrong. They instead need to wake up saying “I need to set four appointments”. Statistically, having four set appointments will turn into at least one sale almost every time. If you have four scheduled and confirmed appointments, two (on average – over 50%) will show for that ... Read More
Are You Being Cheated By Facebook Promoted Posts?
Let me start by saying that I’m a fan of Facebook’s Promoted Post feature in general. If your goal is to increase your Page exposure and reach not only more of your fans but penetrate their networks as well, I’ve found that they accomplish that goal. They are especially useful for smaller pages with a fan count under 1500 where the typical cost to promote a post will be in the $5-$10 ... Read More
If Your Friends Jumped Off a Bridge…
If your friends jumped off a bridge, would you as well? Is that what your mother always asked you growing up? When caught making a mistake or doing wrong, children will always look to point the finger elsewhere. They’ll blame it on a friend, a neighbor, a bully, or an instigator. They were just following someone else’s lead… even if they knew it was wrong. That’s their excuse. Dealerships ... Read More
How to Select a Consultant
Preface: Nearly a year and a half ago, we had reached out to automotive industry experts around the nation asking what they look for when hiring consultants. Joe and I began to work on a this as a whitepaper, that was to become an article. For some reason it that got shelved. We have our suspicions on why it didn’t get published, but that’s the past. Either way, we think it’s ... Read More
Tell the Story
Farson, Wyoming has a population of 836. It’s so small that it’s population includes the nearby borough of Eden, which shares its zip code (I’m sure the folks in Eden will argue who shares what). There are certainly more antelope than people. Cellular service is practically non-existent, so Google Maps doesn’t have much use. Like the speed of the surrounding area, an old fashioned map ... Read More
DealerKnows Continues to Grow their Team with Arnold Tijerina
Arnold Tijerina, a former Internet Director for two southern California automotive groups, joins DealerKnows Consulting as their Social Media Strategist. He had recently been the Social Media Strategist & Policy Manager for 3 Birds Marketing before coming aboard the DK team. Arnold has also served as a Social Media Consultant for three of the major automotive conferences in the ... Read More
The Addendum Crisis
There is a crisis going on at our dealerships. And it’s called “Addendums”. This is a sore subject with many, as everyone has different viewpoints as to the functionality of addendums. You’re required to keep reading this blog. It costs you $50, but it’s required. Everyone has to pay that reads it. Sounds pretty stupid, huh? Dealers are using addendums to generate additional ... Read More
What is Your Sales Manager’s Deal?
There are few positions as important to a dealership as the Sales Manager position. A great Sales Manager can have a profound impact on how the entire dealership operates. With that said, it is obvious that a good majority of Sales Managers in our dealerships aren’t up to the task. So I ask, “what’s your sales manager’s deal?” I’ve gone on record before to say that the ... Read More
Just Say No…
Ask yourself… Who owns your customers? Where do your employees work? Are prospects even being called back? Management often don’t know. All because we allow some of our sales team members to do it their way. You’re feeding into their problem. I’m asking you to ‘Just Say No’ to… 1) Letting salespeople use their own personal email addresses when responding back to customers. 2) ... Read More
Beware of Ballers on a Budget
We re-post content about as often as a celestial object flies between the Earth and the Moon. However, sometimes, we just gotta’ share. As many of you know, I’m an avid reader, and my RSS feed is constantly full of juicy nuggets of advice. It was during NADA 2013 that I read this post by Mark Suster of Both Sides of the Table, and it generated an extreme moment of clarity (something ... Read More
The Science of Online Car Listings