Tag : joe Webb

Joe Webb

The Changing Role of Car Dealers

“The Changing Role of Car Dealers: Confessions of an Automotive Online Expert” is the title of an interview I gave to Zsofia Kerekes, the Business Development and Content Marketing Manager for Whisbi, an omni-channel marketing solutions provider founder in Spain.  Read the interview I gave about my own experiences buying cars and the foreseen evolution of car Read More

Jason Oshita and Joe Webb

“That’s the Bite Right There!”

(Realizing I never actually posted this article I had published in Digital Dealer Magazine several years ago – circa 2008, I felt it still relevant based on recent conversations I’ve had about the importance of sitting in and amongst your BDC team as a manager/Director. Read on…) I’m sitting on the plane on my way back from the Digital Dealer Conference in Dallas.  On every ... Read More

women in automotive

To the Women in Automotive…

We work in a fickle industry where negative stereotypes are fueled by a historical acrimony toward all of those that call dealerships home. An industry where a large percentage of those employed are males with decades of archaic beliefs toward how shoppers want to buy and service their vehicles. A business that has done very little to employ women, let alone champion them to fulfill leadership ... Read More

profit expert

Shoppers Want Product Experts, Not Profit Experts

14 Hours. That is how long the average consumer researches their vehicle purchase online before making a transaction, so says Google.  Many of those hours have likely been fixated upon one model. The average salesperson has almost 5.5 hours of downtime every day in the showroom floor. Every. Single. Day. (That data comes from The Next Up). Yet, when is the last time you believe your salespeople ... Read More

employee of the month

Employee of the Month – a Comic Strip

  Employee of the Month The comedic mind of Joe Webb + the creative marketing genius of the DealerRefresh team = a new comic strip series about a life in car sales. Cartoon #2 See the full write-up on DealerRefresh Read More

DealerKnows Challenges Accepted

5 Steps When Shoppers Challenge Your Online Pricing

Customers want answers and they want it now. At the same time, we are considered one of the least trustworthy professions so they question what we tell them as well. That very well could be why consumers do their due diligence by researching 26 different websites before purchasing. (Google data) Your teams and your pricing are being questioned. Have you trained them on how to respond to those ... Read More

used car marketing

Sharing Your Recon Info

What used car shoppers are looking for most of all is peace of mind. As a dealer, you should be educating your staff, and marketing your vehicles, to deliver that peace of mind. The fact that you spend internal dollars reconditioning trade-ins and from-the-auction inventory should not be withheld from today’s consumers. If anything, sharing this information with them can help improve both your ... Read More

giving price

Do You Answer Price Questions Over the Phone and in Email?

As I was listening to a recorded call on behalf of one of our clients, I ran into an exchange still happening every day at dealerships.  A customer called in and asked for the dealership’s “best price” on a new vehicle. Not surprising, the salesperson responded with exactly what the dealership’s management team had trained him to say: “We don’t discuss price over the phone. You need ... Read More

buying a car

Buying a Car with Joe Webb

Joe Webb was recently asked to detail out his favorite car-buying experiences by Whisbi, an automotive CX and technology company. Buying a car has never been that favorable an experience for Joe, so he wrote an entire blog about it. Read on below. I despise buying cars. Yet, I work in the industry. It is very sad for me to say that I have never had a great time buying any vehicle. As a matter of ... Read More

car sales cartoon

A Trainer’s First Day with an ISM – a Comic Strip

The comedic mind of Joe Webb + the creative marketing genius of the DealerRefresh team = a new comic strip series about a life in car Read More