Tag : joe Webb

phone skills

Your Computer Sucks!

Except for a telephone greeting along the lines of “Thank you for calling (Dealer Name).  How can I assist you?”, there is one phrase your people use almost as much.  “Sorry, my computers running slow.” Does your computer suck?  Does it really?  Is it the Internet speed of which your desktop operates?  Is it the crappy Internet service your dealer has signed up for?  It very well ... Read More

sales training

4 Sales Training Tips to Help You Win

The title “Automotive Salesperson” has not changed, but how the individuals approach their jobs certainly must.  The landscape of car-buying has changed immensely. Salespeople looking to convert more visitors (or shoppers) to buyers need to change the dynamics in which they execute their daily duties, and cater to the customers’ goals rather than their own. Today, consumers are looking for ... Read More

CarStory Market Reports

A DealerKnows Trend Alert – CarStory Market Reports

Every now and again, DealerKnows comes across a product or service that we perceive as being more than that. One that has the ability to be a trend, causing significant change and benefit to both dealers and the customer experience. A no-brainer sign-up. Over the past several months, we’ve been helping the team at CarStory as they develop a robust (and FREE) inventory value report. ... Read More

calisthenics

Stop Doing Calisthenics in the Showroom

Improving the consumer experience remains one of the primary goals of each dealership organization. As an industry, we’ve dedicated dollars, time, and conferences to enhancing our online efforts in order to appeal to today’s shopper. Once we feel our marketing initiatives are dialed in, we sit back and relax. Unfortunately, we’ve over-used showroom muscles that are atrophying dealership ... Read More

You’ve Got Lead

You’ve Got Lead

I’m honored to have been hired by Jacuzzi to speak at their International conference in Los Angeles on the subject matters of process improvement and lead management. In this (slightly comedic) video made for Jacuzzi, I share an example of how an Internet lead is mishandled at a hot tub dealership. “You’ve Got Read More

Ask The Expert

Ask the Expert – BDC Training

Good morning Joe, I’ve read a few articles you’ve written about BDC’s and wanted to ask for a bit of insight. I’ve been in auto sales for 4 years, a year of which I spent as an Internet manager. Our dealership moved to a BDC structure and obviously that position evaporated into traditional sales. The initial BDC director recently was let go, and there is a current opening ... Read More

Joe Webb - Canadian Digital Dealer Conference

Electronic Mystery Shopper – from AutoJournal

This was an excellent article written by Krystyna Lagowski and published in the July/August 2014 edition of AutoJournal – the premiere automotive dealership magazine of Canada. DealerKnows AutoJournal July/August 2014 Excerpts from this article were taken from my presentations at the Canadian Digital Dealer Conference in Ottawa and Toronto sponsored by the wonderful people at the Trillium ... Read More

Ask The Expert

Ask the Expert – Internet Processes

Hello Joe, I want to start reevaluating our Internet processes in two different arenas… Internal – what we do with the lead once it is generated External – how efficiently we generate leads On a fairly basic level, I want to measure the 3 things in each area that have the highest impact for our dealership group. What do you believe those focuses should be? Brad B. Owner/General ... Read More

garbage can

The Dealership CRM Debacle

The Dealership CRM Debacle:  Garbage In/Garbage Out. (This blog was originally written and published on another industry site in 2010, but still holds up. Read on.) Please open up your wallet, pull out a $50 bill, walk over to the nearest trash receptacle, and throw away your money. What do you mean ‘no?’ Of course, it sounds foolish, but that is what your sales team is doing with your money ... Read More

crane kick

Which Karate Kid are You?

(This blog was originally written for and published by DealerRefresh) You are the top dog in your primary market area. Your dealership sits atop the sold unit charts in your region month in month out. You only use the most popular technologies. You only work with the big-box vendors with the most clients. It has been this way for quite some time. People know you. Other dealers are afraid of you. ... Read More