Tag : joe Webb

Joe Webb - Canadian Digital Dealer Conference

Electronic Mystery Shopper – from AutoJournal

This was an excellent article written by Krystyna Lagowski and published in the July/August 2014 edition of AutoJournal – the premiere automotive dealership magazine of Canada. DealerKnows AutoJournal July/August 2014 Excerpts from this article were taken from my presentations at the Canadian Digital Dealer Conference in Ottawa and Toronto sponsored by the wonderful people at the Trillium ... Read More

Ask The Expert

Ask the Expert – Internet Processes

Hello Joe, I want to start reevaluating our Internet processes in two different arenas… Internal – what we do with the lead once it is generated External – how efficiently we generate leads On a fairly basic level, I want to measure the 3 things in each area that have the highest impact for our dealership group. What do you believe those focuses should be? Brad B. Owner/General ... Read More

garbage can

The Dealership CRM Debacle

The Dealership CRM Debacle:  Garbage In/Garbage Out. (This blog was originally written and published on another industry site in 2010, but still holds up. Read on.) Please open up your wallet, pull out a $50 bill, walk over to the nearest trash receptacle, and throw away your money. What do you mean ‘no?’ Of course, it sounds foolish, but that is what your sales team is doing with your money ... Read More

crane kick

Which Karate Kid are You?

(This blog was originally written for and published by DealerRefresh) You are the top dog in your primary market area. Your dealership sits atop the sold unit charts in your region month in month out. You only use the most popular technologies. You only work with the big-box vendors with the most clients. It has been this way for quite some time. People know you. Other dealers are afraid of you. ... Read More

Ask The Expert

Ask the Experts – The One Person BDC

Hello DealerKnows, I am the ONLY person who handles BDC in my store and it seems almost impossible for me to answer leads, do follow ups, and take ups by myself. This is harder for me because I was taken from the receptionist position and thrown into the BDC position because of my great personality, however, I know NOTHING about cars. It becomes extremely difficult to answer phone calls because I ... Read More

My wife

A Great CRM is Like My Wife

(This blog was originally written for and published by DealerRefresh, but given the fact that I just celebrated my 11th anniversary to my beautiful wife, I felt it was worthy to post on DealerKnows) When dealer clients asks me what CRM vendor I prefer, I first ask them what is it about their current CRM they’re married to that they don’t like. Why isn’t that relationship working out? Could ... Read More

clean slate

The Clean Slate Internet Department

I was called out by a reader of my blog, and rightfully so. All of my writings are always born from a conversation had with another in our industry. I get to chatting, get to thinking, and then get to typing. After a conversation/question posed to me by a dealer owner, I wrote the blog “Is It Time to CTRL ALT DEL Your Internet Department?” In this article, I simply posed the question to get ... Read More

juggling

Online Marketing to Reach Today’s Consumers

Dealer Marketing Magazine recently interviewed our very own Joe Webb of DealerKnows Consulting, Glenn Pasch of PCG Digital Marketing, and Scott Pechstein of Autobytel Inc regarding digital marketing initiatives for dealers. Read on or see the Online Marketing article here. Great piece by Michael Bowen and the others interviewed. _______________________________ The debate is over—online ... Read More

Ask The Expert

Ask the Experts on Two Dealership Websites w/ Joe Webb & Eric Miltsch

Hello DealerKnows, How detrimental in the online space is it to have two dealership websites? The forced one from the manufacturer and then your chosen one as the primary source of traffic? What are the pitfalls in switching back from having two sites, to only having the OEM-required one? Do you lose the time and energy, or is all your SEO value wasted too? Thanks, Jenna Marketing ... Read More

exit to the sale

The Exit to the Sale: It’s No Longer a Road

The Road to the Sale is dead.  This concept that consumers arrive at a decision to purchase because we’ve walked them through a drawn-out series of steps is no longer realistic.  If the average prospect told us how they would like to buy rather than be sold, I highly doubt any would devise such a tortuous sequence of events as we’ve created for them. We have to eliminate the idea that a ... Read More