The First Day on the Job highlights the horrible orientation practices followed by automotive dealers by comedically detailing a “day in the life” of a new hire at an auto dealership. Finding strong candidates for our automotive showrooms and BDCs continue to be an issue that we must address.
Starring Joe Webb, Tim and Tammy Jennings, Joe David, and the best filmmaker and film editor in Chicago, David Hudson of D Hudson Productions.
Presented at the 7th Digital Dealer Conference in Joe Webb’s presentation Selection, Hiring, Orientation and Training for the Internet Department.
Posts Tagged ‘ecommerce consulting’
First Day on the Job
Monday, November 9th, 2009Advantage: Customer
Friday, October 3rd, 2008While there are many advantages to a strong Internet department at a dealership, the biggest advantage goes to the customer. With so many sources and sites to surf, today’s car buyer barely needs to step into the dealership.Those shopping for vehicles from the comfort of their own homes put the Internet sales professional (ISP) at a disadvantage. We are all attempting to bring the customer into the store while they are doing everything in their power to stay away. The phrase, “No phone calls please” puts a real wrinkle in the typical sales process.
Some dealers are offering one-way webcams into their Internet department. I feel this is a mistake. You are offering the customer an opportunity to judge the ISP from afar. Your main focus still must be getting the customer directly in front of you. This way, the ISP can get a “read” on the customer and, once again, make it an equal playing field. The worldwide web is no equal playing field. Continue Reading