Tag : automotive

negotiating

Is Negotiating Necessary?

“Man alive, I just can’t wait to get in front of that salesperson and argue, bicker, balk, banter, and haggle over the price of a vehicle for the next 2 hours.” ~ said no customer ever. And yet, during the DrivingSales President’s Club in NYC last week, a study they released stated the opposite. I apologize for the low quality picture. I use a Droid. Apparently, 17% of ... Read More

weaksauce

Weaksauce

That’s what we used to call our fellow coworkers on the showroom floor when they couldn’t close a deal. “WeakSauce”. It was a put-down. Naturally, this happened at the end of the showroom visit with a customer. The salesperson would attempt to walk them through the sales process, showing off the car, taking them on a demo drive, maybe asking for the sale too late. Then, during the ... Read More

Havanese puppy

Social Media, the Puppy

My wife recently decided it was high time to get a pet dog for the family. I had been delaying this decision since my wife and I first moved in together (years and years ago). I just wasn’t ready for the responsibility. (And, on top of that, I’m allergic). Nonetheless, almost 15 years and two sons later, I acquiesced and began researching a suitable breed. Long story short, we decided upon a ... Read More

Reconditioning the Trade

Reconditioning the Trade

In our efforts to assist dealers and vendors alike as they brave the automotive landscape of prospective clients, it is every so often we get brought in to make comedic videos as a means of building awareness of products/tools/services. One of our good friends, Jerry Thibeau, has created a reconditioning process software (Recon Ninjas) that can help speed up the trade-in and recon cycle for ... Read More

A Car Guy and a Data Scientist Walk Into a Bar…

A Car Guy and a Data Scientist Walk Into a Bar…

The promo video for our upcoming session at the Insight15 Conference in Orlando. Sign up now so as not to miss out: http://insightcustomerloyalty.com This session will involve consumer shopping data explained to quench your thirst and sell more cars presented by: Joe Webb, President, DealerKnows Consulting and Chad Bockius, CMO, Vast With some of the most insightful data regarding consumers‘ ... Read More

phone skills

Your Computer Sucks!

Except for a telephone greeting along the lines of “Thank you for calling (Dealer Name).  How can I assist you?”, there is one phrase your people use almost as much.  “Sorry, my computers running slow.” Does your computer suck?  Does it really?  Is it the Internet speed of which your desktop operates?  Is it the crappy Internet service your dealer has signed up for?  It very well ... Read More

DS1-300x200

Compliance: Can You Be Harassed By A CRM?

For the past 2 years, one of the items on my daily to-do list has been grading Internet leads for DealerKnows Consulting. The TaskTeacher process involves assisting DealerKnows in monitoring the progress of their clients through monitoring the ISM’s lead handling within the CRM. This provides valuable insight into what exactly is happening with leads (i.e. is the store following the process ... Read More

DealerKnows Dealership Kit2

Be Your Own Business

It seems that all of the best retail auto folks, both traditional and Internet, go through a metamorphic change at some point in their careers. They’ve heard all of the bellyaching of their coworkers, and got sick of watching people mail-it-in month after month. It’s the time they had that epiphany about never settling for average. It’s the time that they realize that they’re not ... Read More

sales training

4 Sales Training Tips to Help You Win

The title “Automotive Salesperson” has not changed, but how the individuals approach their jobs certainly must.  The landscape of car-buying has changed immensely. Salespeople looking to convert more visitors (or shoppers) to buyers need to change the dynamics in which they execute their daily duties, and cater to the customers’ goals rather than their own. Today, consumers are looking for ... Read More

CarStory Market Reports

A DealerKnows Trend Alert – CarStory Market Reports

Every now and again, DealerKnows comes across a product or service that we perceive as being more than that. One that has the ability to be a trend, causing significant change and benefit to both dealers and the customer experience. A no-brainer sign-up. Over the past several months, we’ve been helping the team at CarStory as they develop a robust (and FREE) inventory value report. ... Read More