Tag : automotive

A Car Guy and a Data Scientist Walk Into a Bar…

A Car Guy and a Data Scientist Walk Into a Bar…

The promo video for our upcoming session at the Insight15 Conference in Orlando. Sign up now so as not to miss out: http://insightcustomerloyalty.com This session will involve consumer shopping data explained to quench your thirst and sell more cars presented by: Joe Webb, President, DealerKnows Consulting and Chad Bockius, CMO, Vast With some of the most insightful data regarding consumers‘ ... Read More

phone skills

Your Computer Sucks!

Except for a telephone greeting along the lines of “Thank you for calling (Dealer Name).  How can I assist you?”, there is one phrase your people use almost as much.  “Sorry, my computers running slow.” Does your computer suck?  Does it really?  Is it the Internet speed of which your desktop operates?  Is it the crappy Internet service your dealer has signed up for?  It very well ... Read More


Compliance: Can You Be Harassed By A CRM?

For the past 2 years, one of the items on my daily to-do list has been grading Internet leads for DealerKnows Consulting. The TaskTeacher process involves assisting DealerKnows in monitoring the progress of their clients through monitoring the ISM’s lead handling within the CRM. This provides valuable insight into what exactly is happening with leads (i.e. is the store following the process ... Read More

DealerKnows Dealership Kit2

Be Your Own Business

It seems that all of the best retail auto folks, both traditional and Internet, go through a metamorphic change at some point in their careers. They’ve heard all of the bellyaching of their coworkers, and got sick of watching people mail-it-in month after month. It’s the time they had that epiphany about never settling for average. It’s the time that they realize that they’re not ... Read More

sales training

4 Sales Training Tips to Help You Win

The title “Automotive Salesperson” has not changed, but how the individuals approach their jobs certainly must.  The landscape of car-buying has changed immensely. Salespeople looking to convert more visitors (or shoppers) to buyers need to change the dynamics in which they execute their daily duties, and cater to the customers’ goals rather than their own. Today, consumers are looking for ... Read More

CarStory Market Reports

A DealerKnows Trend Alert – CarStory Market Reports

Every now and again, DealerKnows comes across a product or service that we perceive as being more than that. One that has the ability to be a trend, causing significant change and benefit to both dealers and the customer experience. A no-brainer sign-up. Over the past several months, we’ve been helping the team at CarStory as they develop a robust (and FREE) inventory value report. ... Read More

DealerKnows Personal Branding

Where Automotive Professionals Go Wrong with Personal Branding

Just as automotive dealerships and manufacturers cultivate their corporate brand, so should automotive professionals. Why? Simply because YOU (the people representing the product and the business) are what differentiates your dealership the most. Walk into any dealerships across the country, and you’ll find a nice building with the lights shining bright. You’ll have access to a TV to watch ... Read More

Joe Webb - Canadian Digital Dealer Conference

Electronic Mystery Shopper – from AutoJournal

This was an excellent article written by Krystyna Lagowski and published in the July/August 2014 edition of AutoJournal – the premiere automotive dealership magazine of Canada. DealerKnows AutoJournal July/August 2014 Excerpts from this article were taken from my presentations at the Canadian Digital Dealer Conference in Ottawa and Toronto sponsored by the wonderful people at the Trillium ... Read More

DealerKnows is not lost in translation

Is Your Dealership Speaking the Same Language?

A while back I wrote a post about singing the same song with your coworkers. After further reflection, and few conversations, it crystallized the point that, as members of the Internet sales revolution, we must continuously be mirroring those around us. Singing a lovely chorus with our coworkers in Latin can only get us so far. In order to go from good to great, we must adopt the vernacular of ... Read More

Ask The Expert

Ask the Expert – Internet Processes

Hello Joe, I want to start reevaluating our Internet processes in two different arenas… Internal – what we do with the lead once it is generated External – how efficiently we generate leads On a fairly basic level, I want to measure the 3 things in each area that have the highest impact for our dealership group. What do you believe those focuses should be? Brad B. Owner/General ... Read More