Tag : automotive

DealerKnows Face Palm

Phone Training 101: The 5 WORST Questions to Ask a Caller

We’ve had a lot of conversations with our clients lately regarding phone skills.  As AutomotiveNews reported, many customers are just bypassing submitting leads, and are just calling.  We thought it would be a good time to dust-off a post from the archives written by our very own Melissa Roberts.  It’s never too late to get good on the phones… *** We have already established ... Read More

crane kick

Which Karate Kid are You?

(This blog was originally written for and published by DealerRefresh) You are the top dog in your primary market area. Your dealership sits atop the sold unit charts in your region month in month out. You only use the most popular technologies. You only work with the big-box vendors with the most clients. It has been this way for quite some time. People know you. Other dealers are afraid of you. ... Read More

Ask The Expert

Ask the Experts – The One Person BDC

Hello DealerKnows, I am the ONLY person who handles BDC in my store and it seems almost impossible for me to answer leads, do follow ups, and take ups by myself. This is harder for me because I was taken from the receptionist position and thrown into the BDC position because of my great personality, however, I know NOTHING about cars. It becomes extremely difficult to answer phone calls because I ... Read More

My wife

A Great CRM is Like My Wife

(This blog was originally written for and published by DealerRefresh, but given the fact that I just celebrated my 11th anniversary to my beautiful wife, I felt it was worthy to post on DealerKnows) When dealer clients asks me what CRM vendor I prefer, I first ask them what is it about their current CRM they’re married to that they don’t like. Why isn’t that relationship working out? Could ... Read More

DealerKnows Hymnal

Is Your Dealership Singing the Same Song?

The best dealerships sound great. While some stores sing with interdepartmental harmony, others sound like this. From parts to porters, everyone has their fair-share of tasks, responsibilities, and customer interactions. With all of the hustle and bustle, oftentimes it’s easy to forget that all of the departments depend on each other to work in concert. You are all singing, but is everyone at ... Read More

juggling

Online Marketing to Reach Today’s Consumers

Dealer Marketing Magazine recently interviewed our very own Joe Webb of DealerKnows Consulting, Glenn Pasch of PCG Digital Marketing, and Scott Pechstein of Autobytel Inc regarding digital marketing initiatives for dealers. Read on or see the Online Marketing article here. Great piece by Michael Bowen and the others interviewed. _______________________________ The debate is over—online ... Read More

Ask The Expert

Ask the Experts on Two Dealership Websites w/ Joe Webb & Eric Miltsch

Hello DealerKnows, How detrimental in the online space is it to have two dealership websites? The forced one from the manufacturer and then your chosen one as the primary source of traffic? What are the pitfalls in switching back from having two sites, to only having the OEM-required one? Do you lose the time and energy, or is all your SEO value wasted too? Thanks, Jenna Marketing ... Read More

exit to the sale

The Exit to the Sale: It’s No Longer a Road

The Road to the Sale is dead.  This concept that consumers arrive at a decision to purchase because we’ve walked them through a drawn-out series of steps is no longer realistic.  If the average prospect told us how they would like to buy rather than be sold, I highly doubt any would devise such a tortuous sequence of events as we’ve created for them. We have to eliminate the idea that a ... Read More

DealerKnows Curmudgeons

Famous Last Words: The Way We Have Always Done It

“Those who cannot learn from history are doomed to repeat it.”– George Santayana “Those who cannot envision the future are doomed to be forgotten.” – Bill Playford While many automotive posts like to highlight the heroic battles between disruptive technology, all-knowing consumers, and evildoing vendors, another much quieter war wages on. It’s the war between the automotive ... Read More

DealerKnows Dealer DNA

What is the DNA of Your Dealership?

I have spoken in the past about the need for humanizing the automotive retail environment.  To progress our business forward, you must put the DNA of your dealership under a microscope. How do I humanize a dealership, you ask? Social Media, Reputation Management or Reputation Marketing, and Branding are often seen as the latest trends that dealers have to be a part of to be competitive rather ... Read More