Automotive Phone Training: Igniting High-Octane Communication Skills If you’ve ever stood next to a high-performance engine as it revs, you’ll recognize the symphony of finely-tuned parts working in perfect harmony to generate massive power. Well, just like that engine, your car dealership’s sales process also requires tuning. Not with wrenches and gauges but with advanced… Read more »
What Inigo Montoya Teaches Us About Making Sales Calls
Inigo Montoya teaches us about making sales calls better Before John Wick, there was another cinematic man of focus, commitment, and sheer will. A man who has practiced and perfected his craft, fueled by a desire for revenge. That man was Inigo Montoya, illustriously played by Mandy Patinkin, in a 1987 film that sits atop… Read more »
Hard-core vs. Soft-core: How to Set Appointments
Newest data confirms that 20% of your buyers call you in advance of their visit and 20% email you in advance of their visit. (This is much higher for “destination stores”.) 60% of buyers still walk in directly. How to set an appointment with these 40% of buyers will continue to determine your success. There… Read more »