DealerKnows Personal Branding

Where Automotive Professionals Go Wrong with Personal Branding

Just as automotive dealerships and manufacturers cultivate their corporate brand, so should automotive professionals. Why? Simply because YOU (the people representing the product and the business) are what differentiates your dealership the most. Walk into any dealerships across the country, and you’ll find a nice building with the lights shining bright. You’ll have access to a TV to watch ... Read More

DealerKnows Bad Flavor

Do You Hate Your Customers?

There, I said it. <rant> As many of you do, I lurk around the various automotive forums to keep an eye on what’s going with the rest of the retail world. The one thing that I see repeatedly are disparaging remarks about customers. More specifically, most of the stench emanates from the discussions around pricing. While I read about the exhausting hours, evil vendors, and putting up with ... Read More

Joe Webb - Canadian Digital Dealer Conference

Electronic Mystery Shopper – from AutoJournal

This was an excellent article written by Krystyna Lagowski and published in the July/August 2014 edition of AutoJournal – the premiere automotive dealership magazine of Canada. DealerKnows AutoJournal July/August 2014 Excerpts from this article were taken from my presentations at the Canadian Digital Dealer Conference in Ottawa and Toronto sponsored by the wonderful people at the Trillium ... Read More

Keys in a Box

Keys in a Box

Keys in a Box. It’s being called the “single greatest video ever produced by a car dealership.” And it was from the mind of DealerKnows’ very own Joe Webb.  Nonetheless, beyond the concept and a few lyrics I fashionably reverse-engineered, all the credit goes to our clients: the team at Oak Lawn Toyota and their Internet Manager, Joe Mallet, for amazingly parodying ... Read More

DealerKnows is not lost in translation

Is Your Dealership Speaking the Same Language?

A while back I wrote a post about singing the same song with your coworkers. After further reflection, and few conversations, it crystallized the point that, as members of the Internet sales revolution, we must continuously be mirroring those around us. Singing a lovely chorus with our coworkers in Latin can only get us so far. In order to go from good to great, we must adopt the vernacular of ... Read More

Ask The Expert

Ask the Expert – Internet Processes

Hello Joe, I want to start reevaluating our Internet processes in two different arenas… Internal – what we do with the lead once it is generated External – how efficiently we generate leads On a fairly basic level, I want to measure the 3 things in each area that have the highest impact for our dealership group. What do you believe those focuses should be? Brad B. Owner/General ... Read More

garbage can

The Dealership CRM Debacle

The Dealership CRM Debacle:  Garbage In/Garbage Out. (This blog was originally written and published on another industry site in 2010, but still holds up. Read on.) Please open up your wallet, pull out a $50 bill, walk over to the nearest trash receptacle, and throw away your money. What do you mean ‘no?’ Of course, it sounds foolish, but that is what your sales team is doing with your money ... Read More

DealerKnows Face Palm

Phone Training 101: The 5 WORST Questions to Ask a Caller

We’ve had a lot of conversations with our clients lately regarding phone skills.  As AutomotiveNews reported, many customers are just bypassing submitting leads, and are just calling.  We thought it would be a good time to dust-off a post from the archives written by our very own Melissa Roberts.  It’s never too late to get good on the phones… *** We have already established ... Read More

crane kick

Which Karate Kid are You?

(This blog was originally written for and published by DealerRefresh) You are the top dog in your primary market area. Your dealership sits atop the sold unit charts in your region month in month out. You only use the most popular technologies. You only work with the big-box vendors with the most clients. It has been this way for quite some time. People know you. Other dealers are afraid of you. ... Read More

Ask The Expert

Ask the Experts – The One Person BDC

Hello DealerKnows, I am the ONLY person who handles BDC in my store and it seems almost impossible for me to answer leads, do follow ups, and take ups by myself. This is harder for me because I was taken from the receptionist position and thrown into the BDC position because of my great personality, however, I know NOTHING about cars. It becomes extremely difficult to answer phone calls because I ... Read More