Why Not Paying Attention is Costing You Money
It’s the last few days of the month and the store is either below the number of sales they should have or they’re close to hitting a unit goal for some stair-step money. The sales manager is pushing everyone. He’s pushing the salespeople to not let any customers walk without not only a turn but also talking to a manager. He’s holding meetings to review all the deals that weren’t made ... Read More
Why No Social Media Vendors Exist In Automotive
Before you get all huffy (especially the social media vendors that may read this), I want to narrow my definition of “social media” for the purposes of this article down. Social media encompasses a lot of things but I’m specifically talking about Facebook and Twitter management. There are not many people who would argue that, given the choice and means, any company has the ability to do ... Read More
What’s up, Chief: The Fallacy of Seniority
During my time at DealerKnows, as well as the years immediately proceeding, I’ve heard the same story from Internet sales personnel all across North America. It’s one of pain and suffering. It’s also one of heroism. After some recent conversations, in-addition-to seeing some recent performance results, I think it’s high-time to write something about it. I’d love to share these stories ... Read More
Don’t Be Fruit Hoops
There is very little special about your dealership. You believe that consumers feel the same way about you that you feel about yourself. Unfortunately, most dealerships look the same from the outside. And they look the same to the public with their offerings. You’re no different than the dealer down the street. yet one of you is a leader and the other is a follower. Why? You make claims that ... Read More
Are You Being Cheated By Facebook Promoted Posts?
Let me start by saying that I’m a fan of Facebook’s Promoted Post feature in general. If your goal is to increase your Page exposure and reach not only more of your fans but penetrate their networks as well, I’ve found that they accomplish that goal. They are especially useful for smaller pages with a fan count under 1500 where the typical cost to promote a post will be in the $5-$10 ... Read More
If Your Friends Jumped Off a Bridge…
If your friends jumped off a bridge, would you as well? Is that what your mother always asked you growing up? When caught making a mistake or doing wrong, children will always look to point the finger elsewhere. They’ll blame it on a friend, a neighbor, a bully, or an instigator. They were just following someone else’s lead… even if they knew it was wrong. That’s their excuse. Dealerships ... Read More
DealerKnows Partners with Now Marketplace
Car dealers in Florida will now have a respectable resource to rely on when finding new ways to drive traffic to their dealerships. Now Marketplace of Orlando, Florida has joined forces with DealerKnows Consulting, a leading Internet sales training firm to develop digital marketing tactics and assessments for the automotive industry. Auto dealers are often at the mercy of their technology ... Read More
How to Select a Consultant
Preface: Nearly a year and a half ago, we had reached out to automotive industry experts around the nation asking what they look for when hiring consultants. Joe and I began to work on a this as a whitepaper, that was to become an article. For some reason it that got shelved. We have our suspicions on why it didn’t get published, but that’s the past. Either way, we think it’s ... Read More
Tell the Story
Farson, Wyoming has a population of 836. It’s so small that it’s population includes the nearby borough of Eden, which shares its zip code (I’m sure the folks in Eden will argue who shares what). There are certainly more antelope than people. Cellular service is practically non-existent, so Google Maps doesn’t have much use. Like the speed of the surrounding area, an old fashioned map ... Read More
DealerKnows Continues to Grow their Team with Arnold Tijerina
Arnold Tijerina, a former Internet Director for two southern California automotive groups, joins DealerKnows Consulting as their Social Media Strategist. He had recently been the Social Media Strategist & Policy Manager for 3 Birds Marketing before coming aboard the DK team. Arnold has also served as a Social Media Consultant for three of the major automotive conferences in the ... Read More
The Science of Online Car Listings