Human hand holding a burning 100 dollar bill

Money is Not the Only Motivator

Coincidentally, I’ve had several conversations this past month about people being satisfied with the amount of money that they were making. (That loud thump you heard was a baby boomer passing-out from the very idea.) To these individuals, the amount of free time they had to spend to travel, visit friends, be active in their children’s school, or pursue hobbies was more important than chasing ... Read More

team chevrolet

Does Your Dealership Save Lives?

How One Person Can Make A Difference: A Lesson in Customer Advocacy While the public is constantly barraged with negativity pertaining to car dealers, there are many instances that go ignored or are simply passed over. Let’s face it… the media (and a lot of websites/industry blogs) are typically more focused on perpetuating the stereotype of dealers as the “bad guys.” There are ... Read More

Ask The Expert

Ask the Experts – From Salesperson to BDC Director

Good Morning, I’ve read a few articles you’ve written about BDC’s and wanted to ask for a bit of insight. I’ve been in auto sales for 4 years, a year of which I spent as an Internet Manager. Our dealership moved to a BDC and obviously that position evaporated into traditional sales. The initial BDC Director recently was let go, and there is a current opening for the ... Read More

DealerKnows Data 2

Auto-Responder Response Rate

  Since dealers first began receiving Internet leads, they have sent an auto-responder at the on-set. They’re traditionally blasted out within the first minute of a lead’s arrival and this has been a customary action for most dealers for 15-20 years. The question has always been, if it doesn’t stop the clock, what benefit does it serve? A better question may be, how do we ... Read More

CarStory: A Word from Used Car Experts

CarStory: A Word from Used Car Experts

DealerKnows was honored to hand-pick leading thought-leaders from around the nation to be on the first CarStory Advisory Council. An entire day was spent sharing a collective vision on the improvement on used car marketing, merchandising and sales. Here are a few of the excerpts from Interviews conducted by our very own, Joe Webb. Esteemed members of the CarStory Advisory Council include: Kevin ... Read More

Ask The Expert

Ask the Expert with Joe Webb on the Manager Turnover

Hello Joe, What is an average % of fresh opportunities that get T.O.’d to the Sales Manager to discuss objections that can’t be overcome by our rebuttals? (ie. overall condition of the vehicle, smoker, rebate break down, etc.) Katie W. Business Development Manager __________________________________ While I know I answered your question in earnest before the holiday weekend, ... Read More

DealerKnows Andrew Carnegie

What Will Be Your Legacy?

Andrew Carnegie was born into a very humble world. Son of a hand-loomer, in a bleak Scottish economy, Carnegie was uprooted from his homeland at a formative age, and settled in the burgeoning New World. You probably know the rest. As you remind yourself that Carnegie is the second richest American in history (estimates of his peak net worth put him slightly north of $300 billion in today’s ... Read More

employee of the month

Employee of the Month – a Comic Strip

  Employee of the Month The comedic mind of Joe Webb + the creative marketing genius of the DealerRefresh team = a new comic strip series about a life in car sales. Cartoon #2 See the full write-up on DealerRefresh Read More

DealerKnows Challenges Accepted

5 Steps When Shoppers Challenge Your Online Pricing

Customers want answers and they want it now. At the same time, we are considered one of the least trustworthy professions so they question what we tell them as well. That very well could be why consumers do their due diligence by researching 26 different websites before purchasing. (Google data) Your teams and your pricing are being questioned. Have you trained them on how to respond to those ... Read More

used car marketing

Sharing Your Recon Info

What used car shoppers are looking for most of all is peace of mind. As a dealer, you should be educating your staff, and marketing your vehicles, to deliver that peace of mind. The fact that you spend internal dollars reconditioning trade-ins and from-the-auction inventory should not be withheld from today’s consumers. If anything, sharing this information with them can help improve both your ... Read More