clean slate

The Clean Slate Internet Department

I was called out by a reader of my blog, and rightfully so. All of my writings are always born from a conversation had with another in our industry. I get to chatting, get to thinking, and then get to typing. After a conversation/question posed to me by a dealer owner, I wrote the blog “Is It Time to CTRL ALT DEL Your Internet Department?” In this article, I simply posed the question to get ... Read More

juggling

Online Marketing to Reach Today’s Consumers

Dealer Marketing Magazine recently interviewed our very own Joe Webb of DealerKnows Consulting, Glenn Pasch of PCG Digital Marketing, and Scott Pechstein of Autobytel Inc regarding digital marketing initiatives for dealers. Read on or see the Online Marketing article here. Great piece by Michael Bowen and the others interviewed. _______________________________ The debate is over—online ... Read More

Ask The Expert

Ask the Experts on Two Dealership Websites w/ Joe Webb & Eric Miltsch

Hello DealerKnows, How detrimental in the online space is it to have two dealership websites? The forced one from the manufacturer and then your chosen one as the primary source of traffic? What are the pitfalls in switching back from having two sites, to only having the OEM-required one? Do you lose the time and energy, or is all your SEO value wasted too? Thanks, Jenna Marketing ... Read More

exit to the sale

The Exit to the Sale: It’s No Longer a Road

The Road to the Sale is dead.  This concept that consumers arrive at a decision to purchase because we’ve walked them through a drawn-out series of steps is no longer realistic.  If the average prospect told us how they would like to buy rather than be sold, I highly doubt any would devise such a tortuous sequence of events as we’ve created for them. We have to eliminate the idea that a ... Read More

DealerKnows Curmudgeons

Famous Last Words: The Way We Have Always Done It

“Those who cannot learn from history are doomed to repeat it.”– George Santayana “Those who cannot envision the future are doomed to be forgotten.” – Bill Playford While many automotive posts like to highlight the heroic battles between disruptive technology, all-knowing consumers, and evildoing vendors, another much quieter war wages on. It’s the war between the automotive ... Read More

DealerKnows Dealer DNA

What is the DNA of Your Dealership?

I have spoken in the past about the need for humanizing the automotive retail environment.  To progress our business forward, you must put the DNA of your dealership under a microscope. How do I humanize a dealership, you ask? Social Media, Reputation Management or Reputation Marketing, and Branding are often seen as the latest trends that dealers have to be a part of to be competitive rather ... Read More

When a Sales Manager Calls

When a Sales Manager Calls

Joe Webb highlights a common and frustrating occurrence when he parodies a typical call from a car dealership Sales Manager to the stores’ Internet Director in this funny sketch. Starring Joe Webb of DealerKnows Jerry Thibeau of Phone Ninjas Bill Haynes Written by Joe Webb Edited by Dave Hudson and Joe Webb Directed by Joe Webb and Dave Hudson of D Hudson Read More

Curb

Over the Curb

I pulled up in front of an office building in a 2003 Toyota Camry XLE V6 right on time. Just an hour earlier, I had spoken with the Internet customer that said he didn’t have the time to come in and test drive. I took it upon myself to save him time, and I was bringing the vehicle to him. Out walked a mid-30’s man in a white shirt and striped tie, accompanied by two other coworkers. I knew I ... Read More

standing out from the crowd

What is your Personal Touch When Selling a Car?

“How may we help you?” I asked the customer as they entered the showroom. Seeing as the sales team wasn’t jumping to the customer’s aid, I got involved. I waved over a sales team member. The customer replied, “I bought a car here six months ago and now my daughter needs a vehicle too.” “Who was your salesperson?” I asked in front of my salesman.  The consumer said he was ... Read More

pete rose

Your Dealership Needs a Pete Rose

(An article by Joe Webb as seen in the June 2014 issue of CarBizToday’s magazine) Pete Rose, for all of his shortcomings and misdeeds, is still a heckuva role model when it comes to dedication, tenacity, and HUSTLE in one’s job.  Pete Rose the man had flaws, as all in our industry do as well. Pete Rose the athlete had very few.  How many salespeople reside on your showroom floor with ... Read More