website checklist

Four Questions That Should Be On Your Website Checklist

The more I research about the ever-changing state of website affairs, the more opportunities I see for our clients to dominate. With that said, consistent website manipulation, changes, updates, graphics, link-building, content-writing, and search optimization takes significant time and even more know-how. How shoppers consume information and pursue their purchases continues to evolve and we want ... Read More

DealerKnows the Road to Loyalty

An Introduction to the Road to Loyalty

About four and a half years ago, Joe and I came up with the concept of the Road to Loyalty. With all of this controversy we created when we said the Road to the Sale is dead, I figured we should take the time to outline the philosophy we’ve been sharing with our dealer partners for years. (Whether the RTS has vanished, is alive, or in some sort of zombie state, we officially declared our ... Read More

email marketing

The Email Marketing Podcast: Joe Webb on Using Online Marketing to Increase Brick and Mortar Sales

The Email Marketing Podcast – Joe Webb was recently interviewed on this overseas-based podcast by the Auto-Responder Guy, John McIntyre. Have a listen to the Email Marketing Read More

Havanese puppy

Is Your Website Alive or Dead?

There are countless website providers beating down your doors and crashing through the phones. Some have great products and some have not-so-great products. Dealers need to understand that websites are not products. They are pets. If you believe your website is a ‘leave-it-alone and let it do it’s thing’ robot, your website is going to be a misbehaving, costly animal. They should not be ... Read More

Take a number

The Vendor Visit Protocol

This will not win me many friends on the vendor side, but what I am going to suggest will better help dealers structure their month. I understand “sales” is often linked to persistence and determination, but there needs to be limits. I’m recommending that dealers create a Vendor Visit Protocol, so they can win back time in their day. Dealers: Do you seem to have vendors walking in ... Read More

DealerKnows The Business Prevention Department

The Business Prevention Department

Back in my tech company days, seemingly no-brainer type agreements often times got caught up in the legal department. Sometimes months would go by before we’d get a yes or no. Despite many of these deals having the potential to move our program (and revenue) further by galactic proportions, meeting after meeting would pass, and we still wouldn’t have an answer. It was during one of these ... Read More

Where in the World is DealerKnows?

While we spend a good majority of our time improving dealerships online, on the phone, and on the lot, occasionally we make appearances at industry conferences, non-automotive tech conferences, as well as NADA and NCM 20 groups. We want you to be aware of our presence at popular digital events should you or any of your team be attending. The 19th Digital Dealer Conference in Las Vegas October ... Read More

Joe Webb

The Changing Role of Car Dealers

“The Changing Role of Car Dealers: Confessions of an Automotive Online Expert” is the title of an interview I gave to Zsofia Kerekes, the Business Development and Content Marketing Manager for Whisbi, an omni-channel marketing solutions provider founder in Spain.  Read the interview I gave about my own experiences buying cars and the foreseen evolution of car Read More

Ask The Expert

Ask the Experts – Why Are My Metrics Off?

DealerKnows. Thank you so much for this fantastic resource, I’ve gotten a lot out of your articles already. I’m the Internet Director at a franchise dealer averaging around 130 cars a month, I’ve been here for about 4 months already and have done everything I can to turn my BDC around into a fully functioning entity. While there’s always room for improvement and training, ... Read More

Ask The Expert

Ask the Experts – When to Ask for the Phone Number

Hi Bill, My Dealer Principal gave me your email address. He told me about a few of your suggestions for improving our emails at his 20 Group last week. I’m already making some changes. He suggested I email you if I have any questions.  I do have one.  He said: “The consultant suggested we always ask for a phone number in e-mail.”  Do you mean we should ask out of the gate ... Read More