DealerKnows Seeks the Truth

Show Us the Evidence

Are Automotive Conferences Ready To Step Up? As luck would have it, I have lots of friends and family in the medical community (both human and veterinary medicine; yes, I do have friends). The topic of travel comes up frequently, which leads to discussions regarding different conferences on the horizon (and potential times to get together). Much like retail automotive, there seems to be a medical ... Read More

negotiating

Is Negotiating Necessary?

“Man alive, I just can’t wait to get in front of that salesperson and argue, bicker, balk, banter, and haggle over the price of a vehicle for the next 2 hours.” ~ said no customer ever. And yet, during the DrivingSales President’s Club in NYC last week, a study they released stated the opposite. I apologize for the low quality picture. I use a Droid. Apparently, 17% of ... Read More

weaksauce

Weaksauce

That’s what we used to call our fellow coworkers on the showroom floor when they couldn’t close a deal. “WeakSauce”. It was a put-down. Naturally, this happened at the end of the showroom visit with a customer. The salesperson would attempt to walk them through the sales process, showing off the car, taking them on a demo drive, maybe asking for the sale too late. Then, during the ... Read More

Havanese puppy

Social Media, the Puppy

My wife recently decided it was high time to get a pet dog for the family. I had been delaying this decision since my wife and I first moved in together (years and years ago). I just wasn’t ready for the responsibility. (And, on top of that, I’m allergic). Nonetheless, almost 15 years and two sons later, I acquiesced and began researching a suitable breed. Long story short, we decided upon a ... Read More

Reconditioning the Trade

Reconditioning the Trade

In our efforts to assist dealers and vendors alike as they brave the automotive landscape of prospective clients, it is every so often we get brought in to make comedic videos as a means of building awareness of products/tools/services. One of our good friends, Jerry Thibeau, has created a reconditioning process software (Recon Ninjas) that can help speed up the trade-in and recon cycle for ... Read More

Coach's Corner with Renee Stuart

Is Your Personal Brand Fishy?

A quick note from Bill: Over these past few years, Facebook has morphed from a friendly place to share personal updates to an easy place to share a pseudo lifestyle. As a salesperson, you have to be adept at the art of perception. However, if you’re truly “friends” with those on Facebook, why feel the need to keep selling? “Always Be Closing” should apply to ... Read More

General Motors BDC Assessment

Your General Motors BDC Assessment Guidebook

Hello DealerKnows’ General Motors dealer clients, As you know, General Motors has been conducting a BDC assessment of all of their dealers. We think it is great the OEM has given dealers a baseline for the processes and scripts they should be employing. However, we don’t want you to get nervous about all of the critical elements you need to have in place (and in writing) to ... Read More

A Car Guy and a Data Scientist Walk Into a Bar…

A Car Guy and a Data Scientist Walk Into a Bar…

The promo video for our upcoming session at the Insight15 Conference in Orlando. Sign up now so as not to miss out: http://insightcustomerloyalty.com This session will involve consumer shopping data explained to quench your thirst and sell more cars presented by: Joe Webb, President, DealerKnows Consulting and Chad Bockius, CMO, Vast With some of the most insightful data regarding consumers‘ ... Read More

phone skills

Your Computer Sucks!

Except for a telephone greeting along the lines of “Thank you for calling (Dealer Name).  How can I assist you?”, there is one phrase your people use almost as much.  “Sorry, my computers running slow.” Does your computer suck?  Does it really?  Is it the Internet speed of which your desktop operates?  Is it the crappy Internet service your dealer has signed up for?  It very well ... Read More

DS1-300x200

Compliance: Can You Be Harassed By A CRM?

For the past 2 years, one of the items on my daily to-do list has been grading Internet leads for DealerKnows Consulting. The TaskTeacher process involves assisting DealerKnows in monitoring the progress of their clients through monitoring the ISM’s lead handling within the CRM. This provides valuable insight into what exactly is happening with leads (i.e. is the store following the process ... Read More