DealerKnows Andrew Carnegie

What Will Be Your Legacy?

Andrew Carnegie was born into a very humble world. Son of a hand-loomer, in a bleak Scottish economy, Carnegie was uprooted from his homeland at a formative age, and settled in the burgeoning New World. You probably know the rest. As you remind yourself that Carnegie is the second richest American in history (estimates of his peak net worth put him slightly north of $300 billion in today’s ... Read More

employee of the month

Employee of the Month – a Comic Strip

  Employee of the Month The comedic mind of Joe Webb + the creative marketing genius of the DealerRefresh team = a new comic strip series about a life in car sales. Cartoon #2 See the full write-up on DealerRefresh Read More

DealerKnows Challenges Accepted

5 Steps When Shoppers Challenge Your Online Pricing

Customers want answers and they want it now. At the same time, we are considered one of the least trustworthy professions so they question what we tell them as well. That very well could be why consumers do their due diligence by researching 26 different websites before purchasing. (Google data) Your teams and your pricing are being questioned. Have you trained them on how to respond to those ... Read More

used car marketing

Sharing Your Recon Info

What used car shoppers are looking for most of all is peace of mind. As a dealer, you should be educating your staff, and marketing your vehicles, to deliver that peace of mind. The fact that you spend internal dollars reconditioning trade-ins and from-the-auction inventory should not be withheld from today’s consumers. If anything, sharing this information with them can help improve both your ... Read More

giving price

Do You Answer Price Questions Over the Phone and in Email?

As I was listening to a recorded call on behalf of one of our clients, I ran into an exchange still happening every day at dealerships.  A customer called in and asked for the dealership’s “best price” on a new vehicle. Not surprising, the salesperson responded with exactly what the dealership’s management team had trained him to say: “We don’t discuss price over the phone. You need ... Read More

buying a car

Buying a Car with Joe Webb

Joe Webb was recently asked to detail out his favorite car-buying experiences by Whisbi, an automotive CX and technology company. Buying a car has never been that favorable an experience for Joe, so he wrote an entire blog about it. Read on below. I despise buying cars. Yet, I work in the industry. It is very sad for me to say that I have never had a great time buying any vehicle. As a matter of ... Read More

DealerKnows Oso

Three Special Steps to Simple Internet Success

After reading Christopher S. Penn’s article about the over saturation of content, I’m going to do my best to keep this short and sweet. After nearly a decade consulting with dealers, to this day, I still see these very simple, “Oso special,” techniques being overlooked all the time. If you’re a BDC agent, an Internet sales manager, or someone watching Disney Junior, you can ... Read More

car sales cartoon

A Trainer’s First Day with an ISM – a Comic Strip

The comedic mind of Joe Webb + the creative marketing genius of the DealerRefresh team = a new comic strip series about a life in car Read More

direct mail

7 Ways Your Direct Mail Should Be Digital

This is out of the ordinary, I know. Me… a guy who achieved success in retail from being an early advocate of Internet lead management, video, and digital marketing… talking about the benefits of a traditional marketing medium. Stranger things have happened.  Just because I believe in the power of online influence in the retail sales industry doesn’t mean I turn up my nose at traditional ... Read More

Chat

How Much Chat is Too Much Chat?

It is turning into the Times Square of today’s website homepage. A constant barrage of invites to chat blinking away, distracting your attention. Is it noise? Is it just smart conversion tactics? Chat is getting a bit gratuitous. While speaking at a NADA 20 Group last week, I was live reviewing dealership website experiences, along with mystery shopping results, as I get called on to do. One ... Read More