Does Your BDC Have a Safe Word?

Does Your BDC Have a Safe Word? For those of you who have had little to no fun in their lives, a “safe word” is a predetermined word that can be said to signal your desire to end an activity. It is to be spoken if any situation gets out of hand. You consent to the activity and create a safe word if anything begins going farther than you’d like it to go. (My safe word, for instance, ... Read More

DealerKnows spoiled brats

You Don’t Have to Like It

If you were a child, at some point, you found yourself at a dinner table with a plate full of food that looked less than appetizing. As you looked at your plate, lazily pushing various items with your fork, your parents gave you a look. You know, the LOOK. After one of your parents stealthily asked you, in a whisper, why you are not eating, you responded “because I don’t like it.” With a ... Read More

sacred cow

Can you Kill a Sacred Cow?

Almost everything I write stems from an emotional rant I go on during conversations with friends. As Jeff Kershner of DealerRefresh and I were grumbling about pushback from sales professionals unwilling to adapt to mobile technology in the showroom, I asked, “Can you kill a sacred cow?” The best of the best salespeople on our retail floors are untouchable by management and ownership, ... Read More

Joe Webb’s Predictions for Automotive Marketing in 2016

Joe Webb’s Predictions for Automotive Marketing in 2016

Joe Webb of DealerKnows shares his thoughts on upcoming trends for automotive marketing in 2016 with you (as requested by Diane Massie and the team from L2T Read More

Joe Webb to Speak at Inaugural CBT Conference

Joe Webb to Speak at Inaugural CBT Conference

At the inaugural CBT Conference in Atlanta, Joe Webb of DealerKnows will be speaking in a session titled ‘What is Your Digital Aptitude?’ Make sure to register at Read More

Ask The Expert

Ask the Experts – Should we bring in credit challenged customers?

Hello Joe, I’m dealing with the “bad credit conundrum”. When customers tell us they have bad credit, should we ask them to complete an online credit application to save time, or should we just bring them in? I’ve asked my team to come to a consensus. BDC agents say it would be easier to just invite them in, but my F&I team and sales managers say they should be ... Read More

An Oak Lawn Story

A Story of An Oak Lawn Story

Every now and then we get to take off our training hats, let our hair down, and collaborate with a dealership to make an awesome video. In this case, Oak Lawn Toyota came back to us with one mission: Make a better commercial than “Keys in a Box”, the now banned, viral music video that racked up 200k+ views in a few weeks, along with mentions nationwide in Adweek, Jalopnik, AdAge, and ... Read More

DealerKnows Make Money Button

The Vendor Visit Protocol Revisited: The Demo

A few weeks ago, we posted our Vendor Visit Protocol, which is a guide to scheduling time to review both new solutions and evaluate existing solutions alike. I’d like to add a corollary to those rules. As we’ve stated many times before, we are exposed to tons of solutions for dealers. The other day I counted 16 CRMs that we’ve worked inside of alone. Many of our clients rely on us to help ... Read More

a bunch of lavender flowers on a white background

Aromachology, Scent Marketing, and Your Dealership

As a father of two wonderful sons on the Autism Spectrum, I can say that no stone is unturned or research unread that would help soothe my childrens’ anxieties and calm their spirits. My wife and I had researched about the psychology and science of scents, known as aromachology, and the behavioral benefits of certain smells. At the current time, we have the smell of lavender gently wafting ... Read More

website checklist

Four Questions That Should Be On Your Website Checklist

The more I research about the ever-changing state of website affairs, the more opportunities I see for our clients to dominate. With that said, consistent website manipulation, changes, updates, graphics, link-building, content-writing, and search optimization takes significant time and even more know-how. How shoppers consume information and pursue their purchases continues to evolve and we want ... Read More