Someone might be the “mayor” of your dealership and you have no idea. There are people leaving Tips for your customers and you don’t see them. You may monitor your reputation online, but there is another area that needs your attention. Your own store. Through Location-Based Services (LBS), mobile users are able to check-in, claim ownership, see specials, and leave tips for others.
A great discussion popped up on Facebook yesterday from renowned LBS-guru Aaron Strout. It caused such a heated debate that my good friend, Eric Miltsch and I, decided to write about the power (and problems) with dealers not monitoring theses LBS (like Foursquare) in their own store. Whether it is your own customers besmirching you or your own vendors (in this case, Edmunds.com), you need to get involved. Here is a link to the article on DrivingSales